Kolkata Knight Riders have won the IPL twice. That is as many times as Chennai Super Kings. But in the 8th season of IPL, it is the No.1 brand. What has gone into making it the numero uno franchise? KKR CEO Venky Mysore spoke to ndtv.com about how the new and unique ways of the franchise to connect with the millennial generation has set it apart. Here are the excerpts.

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