Rapper OnCue becomes Justin Bieber and Willy Wonka in his meme-orable music video.

Brooklyn-based rapper OnCue has the hefty weight of a major co-sign on his shoulders: from Jay-Z and Eminem producer Just Blaze, who worked on the entirety of OnCue's mixtape.

"I was blown away by the raw talent and potential I saw," Just Blaze told BuzzFeed News via email. "Working with [OnCue] is easy; he has his own lane and sound, so I let him cultivate that and grow it on his own when he's working. He's got so much potential, so I really just try and provide the outlets and tools for him to do what he does and take things to the next level when needed."

OnCue / Hunter Lyon

The "next level" happens to be a meme-filled music video: "I was just surfing the net and I saw a meme and thought to myself, 'That's easy as hell to recreate,'" OnCue told BuzzFeed News in an email. "I called [director] Hunter Lyon with the idea."

OnCue / Hunter Lyon

"He picked my initial ideas apart, pointing out flaws, and that's when I remembered this short film that takes place all on a kid's computer called Noah . During the whole process I kept saying to everyone involved, 'How has no one thought of this yet?'"

OnCue / Hunter Lyon

OnCue trawls through years of internet imagery as he raps about personal hardships and goals, NSFW activities, and Boy Meets World.

OnCue / Hunter Lyon

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