And it is bloody marvellous. BuzzFeed News spoke to the genius behind the idea.

2014 brought London the controversial Cereal Cafe - but in 2015, culinary tastes have turned towards Belfast's brand new crisp sandwich cafe: "Simply Crispy".

Twitter: @thatweecafe

Describing the - then fictional - cafe, it said:

Situated in Belfast's fashionable Cathedral Quarter, Simply Crispy puts a new twist on a local favourite. Diners will be able choose from a menu of gourmet crisp sandwiches, or create their own delicacy from an exciting range of breads, crisps and spreads. Whether it be the staple Tayto Cheese and Onion on Sunblest sliced pan with Flora, or the more exotic Thai Sweet Chilli on Italian Granary with a splash of balsamic vinegar – the choice is almost limitless.

In an article, the website's founders described how it happened:

Not only did people believe it, but people wanted to believe it and the story went viral. Thousands of people loved the idea of buying a crisp sandwich on the high-street or in a cafe... A nice young man who owns a cafe in Belfast city centre loved the idea so much, he wanted to partner with us to convert his premises into Simply Crispy, and bring the idea to life. And so, The Ulster Fry, exactly 27 days after we launched our parody news website, have accidentally got involved with a cafe, selling crisps, inside bread.

BuzzFeed News spoke to Andrew McMenamin about his plans for "Simply Crispy" - which opens Monday 12 January.

Twitter: @wedfestival

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