Everyone’s got their one that got away.

Maybe it was the waxy, cherry lip balm you faithfully applied every 15 minutes.

There's no better feeling than just-applied Lip Smackers.

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Maybe it was the only mascara that ever did what it said it would do.

Those newbie mascaras today don't do a damn thing for your eyelashes compared to Volum' Express.

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Or maybe it was the only blush that gave you that I-just-came-inside-from-the-cold-freezing-weather-look-how-flushed-I-am look.

It didn't even matter where the apples of your cheeks were. This stuff did the work on its own.

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But every woman's had that sorrowful experience in the beauty aisle.

It's never something you can predict.

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